Site Name: USA - North Carolina - Durham
Posted Date: Jun 18 2024
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.
We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
The Business Director of Omnichannel Analytics (OA) is responsible for leading the analyses of ViiV Healthcare omnichannel customer engagement performance utilizing advanced analytic techniques and big data sources to identify opportunities and risks for the brands, support the execution of our vision and goals. They will use their understanding of brand strategic imperatives, customer experience and journey design, and customer engagement objectives to facilitate development of omnichannel engagement plan, learning objectives and measurement plans. The Director will be a self-starter, capable of identifying a comprehensive set of organizational use cases, their strategic roadmap for capability development and execution to anticipate and address business questions for in-market products. This role will also influence and support the analytics to inform drivers and barriers of brand performance that will inform broader promotion and broader customer engagement investments. They will be accountable for partnering with multidisciplinary teams to analyze key issues and translate outputs from analyses into actionable solutions. The Director will also need to collaborate with additional functions such as Data Strategy and IT to ensure efficient scaling and execution of such capabilities. The individual will bring hands-on experience of advanced analytics techniques such as statistical modelling and AI/machine learning sufficiently to provide direction to the data science team and to discuss the findings with business partners. They will lead a team of 3-5 analytics and data science professionals and report to the Sr Director of US Insights and Analytics.
This role is based out of ViiV's US Headquarters in Durham, NC & is eligible for a full domestic relocation package.
This role will provide/give YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
- Oversees the Omnichannel Analytics department and personnel
- Defines and executes the omnichannel and brand performance advanced analytics roadmap and capabilities, aligned with the business objectives and priorities of the commercial function
- Provides thought leadership in framing the business issue and customer engagement objectives in a way that can be translate into analytical plans including hypothesis, solution framework and analytic models to generate actionable insights across market segmentation, customer behavior drivers’ analysis, customer valuation and engagement preference, omnichannel promotional budget optimization and planning, digital marketing, and patient analytics
- Leads, at times hands-on, the development of algorithms including segmentations, clustering methods, promotional response, marketing mix optimization, customer propensity, experimentation standards and methods, web and digital analytics, and customer journey analytics
- Responsible for promoting advanced analytics techniques-based decision-making in our commercial organization by delivering clear data and analytic stories and ensuring the opportunities and risk are well understood
- Collaborates effectively with other leaders in US Insights and Analytics and Global Data and Analytics organizations to ensure solutions are aligned to findings across the organization
- Experience in leading and managing teams of data scientists and analysts, delivering high-quality and impactful results
- Leads and drives performance with integrity, being a role model for team and peers
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s Degree & 8 plus years OR MS and/or PhD & 6 plus years of pharmaceutical experience to include experience in advanced analytics and data science in the pharmaceutical, life sciences industry or consulting industry
- Project management experience
- Leadership experience
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- Master’s Degree in Data Analytics, Statistics, Mathematics, Marketing, or Life Sciences
- Experience with pharma and digital data sources including, syndicated sales, first and third party activity, real world data sources such as anonymized patient claims, consumer data, digital/social media interactions, and unstructured text data
- Leadership experience organizing, managing, and motivating teams of data scientists and analyst to perform in a fast-paced dynamic environment
- Detail oriented and operationally focused with a track record of improving process and leading through change
- Experience working with diverse set of stakeholders to achieve meaningful outcomes that create business impact
- Experience collaborating, building and nurturing productive networks
- Ability to navigate complexity and ambiguity to break down complex topics into understandable vignettes
- Analytical, organizational, interpersonal skills and ability to work in a time and resource constrained environment
- Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders
#LI-VIIV
#LI-GSK
Please visit GSK US Benefits Summaryto learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.